Who collects your data

The data controller is:

Natural England
Foss House,
Kings Pool,
1-2 Peasholme Green,
Y01 7PX

Send questions about how we use your personal data and your associated rights to the Natural England Data Protection Manager at:

Natural England
County Hall,
Spetchley Road,


The Defra group Data Protection Officer is responsible for checking that Natural England complies with legislation. You can contact them at:

Department for Environment
Food and Rural Affairs,
SW Quarter,
2nd floor,
Seacole Block,
2 Marsham Street,


What data’s collected and how it’s used

The Back from the Brink Programme seeks to engage with the public and landowners in order to achieve the aims of the relevant project and, as such will be collecting personal data to build volunteer support and work with specific landowners.

Anyone signing up to be a volunteer for Back from the Brink will be administered in accordance with the relevant partner’s volunteer policy. As such, they will be required to complete a volunteer sign up form volunteer’s details will not be shared between projects unless permission is given.

Data collected will be:

Contact details

If you are a landowner we may ask for information on your land holding and land management practices.

Your details will only be used to communicate with you about Back from the Brink projects, not the partner’s own activities.

By providing your email address you agree to us contacting you by email. You can unsubscribe at any time in the future, and your details will be removed from our mailing list.

The legal basis for processing your data

Processing is necessary for the performance of a task carried out in the public interest to communicate about the work of the Back from the Brink Partnership.

Consent to process your data

The processing of your data is not based on consent. You cannot withdraw it.

Who we share your data with

Each project is led by one of the Programme partners and is shared where it is needed for project delivery:

  • Amphibian and Reptile Conservation
  • Bat Conservation Trust
  • Buglife
  • Bumblebee Conservation Trust
  • Butterfly Conservation
  • Natural England
  • Plantlife
  • Royal Society for the Protection of Birds

Butterfly Conservation are acting as data processor for donations through a fund raising platform and for the Programme e-newsletter sign up on behalf of the Programme. As such, the donations and the Programme e-newsletter sign up sections of the Back from the Brink website are administered by Butterfly Conservation. Natural England or its partners may contact you in connection with your data eg to maintain its accuracy and as part of project evaluations.

Programme funders eg Heritage Lottery Fund, may require access to personal information when monitoring the Programme to ensure that funding requirements are being met.

We respect your personal privacy when responding to access to information requests. We only share information when necessary to meet the statutory requirements of the Environmental Information Regulations 2004 and the Freedom of Information Act 2000.

How long we hold personal data for

Your personal data will be kept by us for the duration of the Programme which ends in February 2021. This does not affect relationships you may already have with a partner organisation. Personal details of those involved with ongoing conservation work may be used beyond February 2021 if a successor programme is set up.

What happens if you do not provide the data

If you do not provide data, we will be unable to communicate with you about Back from the Brink

Use of automated decision-making or profiling

The information you provide is not used for:

  • automated decision making (making a decision by automated means without any human involvement)
  • profiling (automated processing of personal data to evaluate certain things about an individual)

Transfer of data outside the European Economic Area (EEA)

Natural England will not transfer your data outside the EEA. However, if you donate through the fund raising platform, your data may be transferred outside the EEA depending on how that fund raising platform operates. This will be set out in the fund raising platform’s Privacy Notice before you make a donation.

Your rights

Find out about your individual rights under the General Data Protection Regulation (GDPR), the Data Protection Act 2018.


You have the right to make a complaint to the Information Commissioner’s Office at any time.

Natural England’s personal information charter

Our personal information charter explains more about your rights over your personal data.